MSN 'Butterflies'

MTV 'Gentically Modified'

Client: Microsoft
Agency: Taxi, Montreal
Production: Umeric

Director/Designer: Ash Bolland
Producer: Von Dekker

" TAXI had just won the Microsoft business and our mandate was to launch the new msn.ca in Canada.
We really wanted to go the distance for our new client, so we did. In fact we went half way around
the world to bring our simple, beautiful idea to life. Ash’s vision of the msn butterfly was exactly
what we were looking for. It was sophisticated and breathtaking. The depth research and
attention to every detail of each butterfly, as well as the transformations, literally breathed life the
new campaign."

Executive Creative Director: Stéphane Charier

Client: MTV Networks
Production: Umeric
Location: Sydney

Director/Cinematographer: Ash Bolland
Producer: Von Dekker

Client: MTV Networks
Production: Umeric
Location: Sydney

Director/Cinematographer: Ash Bolland
Producer: Von Dekker

Client: MTV Networks
Production: Umeric
Location: Sydney

Director/Cinematographer: Ash Bolland
Producer: Von Dekker

Client: MTV Networks
Production: Umeric
Location: Sydney

Director/Cinematographer: Ash Bolland
Producer: Von Dekker

Selected Stills 'Current Affairs'

Selected Stills

Selected Stills 'Frozen Assets'

Selected Stills

Concept Art

Storyboards

Concept Art

Credits
_

Director: Ash Bolland
Producer: Von Dekker
Production: Umeric.
Concept designers: Ash Bolland, Benjamin Hennessy, Simon Cowell
Technical director: Tim Clapham
3D artists: Alberto Santiago, Tim Clapham, Gary Leung
Lead animator: Duncan MacLaren
Compositors: John Kitching , Carlo Monaghan
Texture artists: John Kitching , Benjamin Hennessy

TAXI CANADA.
Executive Creative Director: Stéphane Charier

Copywriters: Andrea Usher-Jones, Maxime Patenaude
Art Director: Jean-Luc Dion, Patrick Chaubet
Producer: Josee Frechette
Sound/Music: Sonart, Appolo

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